About

The story behind the work—and the woman behind the brand.

My Story

I didn't start here.

Fifteen years ago, I was exactly where many of my clients find themselves— successful on paper, but feeling disconnected from my work and myself.

I had the corner office, the impressive title, the salary that should have made me happy. But every morning, I felt a growing sense of unease that I couldn’t shake.

The turning point came unexpectedly. A health scare forced me to stop and truly examine the life I was living versus the life I wanted to live. That pause changed everything.

I left my corporate career, trained as a coach, and began helping others find their own path to authentic success. Today, I’ve worked with over 1,000 executives, entrepreneurs, and leaders who are ready to stop performing and start living.

What I Believe

Core Values

Authenticity

I believe in showing up as your true self, not a polished version of who you think you should be.

Intentionality

Every action, every word, every decision should be aligned with your deeper purpose.

Transformation

Growth isn’t comfortable, but it’s where the magic happens. I’ll meet you there.

Connection

We grow best in community. Real connection is the foundation of lasting change.

The Journey

My Path

2010

Started my career in corporate consulting

2014

Completed ICF certification and began coaching

2017

Launched Elena. Coaching full-time

2019

Published "The Art of Presence"

2022

Expanded to group programs and retreats

2025

Coaching 1000+ clients worldwide

Ready to write your story?

Let’s have a conversation about where you are and where you want to be.

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