About

The story behind the work — and why I built a practice around fixing it.

My Story

I didn't start here.

My career started in product management, project management, and marketing. I was good at it. But after a layoff, I found myself working alongside a residential general contractor in Jacksonville — and that’s where everything clicked.

I watched project after project lose weeks — sometimes months — not because of what happened on the jobsite, but because of what happened before it. Entitlements. Zoning. Permits. The front end was broken, and most builders had no dedicated person to fix it.

Jacksonville is growing fast and the opportunity is real. I knew my background in systems, timelines, and project coordination could change that. So I stopped waiting for someone else to solve it. I know this city, I know this process, and I know what it costs when the two don’t work together.

What I Believe

Core Values

Integrity

I’ll tell you what your site can and can’t do — even when it’s not what you want to hear. Straight answers, every time.

Precision

One missed deadline or overlooked code requirement costs you weeks. I bring detail-oriented discipline to every permit I touch.

Community

I’m not just working in Jacksonville — I’m invested in it. I care about what gets built here and who builds it.

Accountability

I own the outcome, not just the process. If something stalls, I’m the first call — not the last excuse.

The Journey

My Path

2013

Began career in category management & analytics

2022

Transitioned into digital marketing & consulting

2023

Product Analyst, Southeastern Grocers (Winn-Dixie)

2025

Launched Consulting Business

2025

Earned Construction PM & Lean Six Sigma certifications

2026

Pivoted to entitlements & permitting consultation

Ready to move your project forward?

Let’s talk about your site, your timeline, and how I can help clear the path to construction.

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